The flying dutchmen
Church, R. (2015, August). The flying dutchmen. SportBusiness International (pp. 76-85)
Whether it is hosting cycling’s Grand Depart in the streets of Utrecht or the world’s best beach volleyball players on a floating court in The Hague, the Netherlands is marketing itself as one of the most nimble and creative sports industries on the European continent. Rachael Church, major events consultant at SportBusiness Intelligence, takes a closer look at the major events industry in the compact nation and finds out more about Brand Holland.