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Sports marketing
a strategic perspective
third edition
Shank, M.D. (2005). Sports marketing: a strategic perspective, third edition. Upper Saddle River: Pearson Education, Inc..
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process.
Uitgever(s): Pearson Education, Inc.,
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Matthew ShankTags van dit artikel
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ethiekmarketing
marktonderzoek
sportbusiness
sportmanagement