Successful sport marketing
Stotlar, D.K. (1998). Successful sport marketing. Dubuque: McGraw-Hill Companies, Inc..
This book about sport marketing contains information about marketing plans, product and service analysis, situation analysis, target markets, marketing objectives, marketing stretegies, marketing mix, why corporations buy into sport, identifying sponsors and sponsor needs, financial implications, individual athlete sonsorships, olympic sponsorship programs and developing successsful sport sponsorship plans.
Uitgever(s): McGraw-Hill Companies, Inc.,