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Sports marketing

a strategic perspective

second edition

Shank, M.D. (2002). Sports marketing: a strategic perspective, second edition. Upper Saddle River: Prentice Hall, Inc..

Programs and courses in sports marketing are emerging at universities across the country. This publication is written from a strategic marketing perspective. It contains a framework or conceptual model of the strategic marketing process that can be applied to the sports industry. It also concludes:

  • An appreciation for the growing popularity of women's sports and the globalization of these sports.
  • An examination of current research in the area of sports marketing.
  • A balanced treatment of all aspects of sports marketing at all levels.
  • An introduction to the concepts and theories unique to sports marketing and a review of principles of marketing in the context of sports.
  • A comprehensive discussion of the functions of sports marketing.

Uitgever(s): Prentice Hall, Inc.,

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Matthew Shank

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gender
marketing
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