Visie & Beleidsplein
Event sponsorship
Skinner, B.E., & Rukavina, V. (2003). Event sponsorship. Hoboken: John Wiley & Sons, Inc..
This book provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorships, and negotiating the deal. Learn how to bring increased sponsorship dollars to any event by:
- Placing value on sponsorships
- Expanding the value of a sponsor
- Creating the best image for an event
- Networking with other event professionals worldwide
Uitgever(s): John Wiley & Sons, Inc.,
Auteur(s)
Klik op de auteur meer artikelen te zoeken van deze auteur.
Bruce SkinnerVladimir Rukavina
Tags van dit artikel
Klik op de tag meer artikelen te zoeken met deze tag.
financieringmarketing
sponsoring
sportevenementen