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City marketing & football

an existing combination?

the case of two European cities

Bilbao & Nottingham

The overall aim of this thesis is to analyse whether professional football clubs are included in the city marketing stategies of communities. Thus, the basic research question is as follows: to what extent are local professional clubs regarded as useful instruments in the city marketing policy of municipalities, at a time when the phenomenon city marketing is gaining more and more importance? The two case studies examined in this thesis are Bilbao in Spain and Nottingham in the United Kingdom.

Uitgever(s): Vrije Universiteit Brussel, Katholieke Universiteit Brabant, Universidad de Duesto, Loughborough University,

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Esther Voesenek

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internationaal
marketing
onderzoeken
scripties
sportverenigingen
steden
stedenbeleid
voetbal

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