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Consuming through children

how do parents choose sport activities for their children?

This study aims to provide a better understanding of parents sport selection decision for their children. It investigated the following research questions: 

1. Which factors influence parents‘ buying behavior for their children, especially when choosing a sport activity for them?
2. How do these factors impact parents‘ decision?
3. How does parents‘ self-concept appear in these buying decisions? 

Uitgever(s): Erasmus Universiteit Rotterdam,

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Consuming through children : how do parents choose sport activities for their children?

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Auteur(s)

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Julia Teleki

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Tags van dit artikel

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jeugd
kinderen
management
marketing
ouders
scripties
sportkeuze

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