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ParticipACTION

baseline assessment of the 'new ParticipACTION'

a quantitative survey of Canadian organizational awareness and capacity

ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity of Canadian organizations that promote physical activity, to adopt, implement and promote ParticipACTION's physical activity campaign.

The three objectives were:

1. to determine organizational awareness of both the 'original' and 'new' ParticipACTION;
2. to report baseline levels of three organizational capacity domains (i.e., to adopt, implement and externally promote physical activity initiatives); and,
3. to explore potential differences in those domains based on organizational size, sector and primary mandate.

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ParticipACTION : baseline assessment of the 'new ParticipACTION' : a quantitative survey of Canadian organizational awareness and capacity

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Auteur(s)

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Ronald Plotnikoff
Ivan Todosijczuk
Guy Faulkner
Michael Pickering
Susan Cragg
Karen Chad
John Spence
Mark Tremblay
Cora Lynn Craig
Adrian Bauman
Lawrence Brawley
Lise Gauvin

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Canada
beweegstimulering
campagne
kwantitatief onderzoek

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