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The 'trickle-down-effect'
should sporting heroes bare their souls?
a study on the role of storytelling in the effect of sporting heroes on the perceived sport participation behaviour
Hieltjes, M. (2013). The 'trickle-down-effect': should sporting heroes bare their souls?, a study on the role of storytelling in the effect of sporting heroes on the perceived sport participation behaviour. Tilburg: Tilburg University.
Based on the literature as well as the in this document described conceptual model, the following research question can be formulated: How can storytelling (in terms of context, content and form) contribute to the amplification of the role of sporting heroes as a catalyst for the sport participation rate among adults? In order to research this matter, this dissertation has been divided into three building blocks: a content analysis, a questionnaire among bootcampers and a quasi-experiment.
Uitgever(s): Tilburg University,
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The 'trickle-down-effect' : should sporting heroes bare their souls? : a study on the role of storytelling in the effect of sporting heroes on the perceived sport participation behaviour
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Michelle HieltjesTags van dit artikel
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mediascripties
sportbeoefening
trickle-down-effect
volwassenen