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What brings people into the soccer stadium? (part 2)
the case of Portugal from a marketing perspective
Carvalho, M.S.M.F. de, Scheerder, J., Boen, F., & Sarmento, J.P. (2013). What brings people into the soccer stadium? (part 2): the case of Portugal from a marketing perspective. Leuven: KU Leuven, Policy in Sports and Physical Activity Research Group.
This is the nineteenth number in the series of Sport Policy & Management Reports (SPM). Portugal has a huge tradition of soccer, not only in the competitive and organisational level, having hosted the major event European Championship of Football 2004, but at the fandom level as well. Paradoxically, across the country stadiums can be found almost empty weekend after weekend, with really low occupation rates, even for first league teams. The aim of this report is to analyse the factors influencing live attendance at soccer games in Portugal. An online survey collected data from 2,184 respondents. Marketing implications for the total sample and for different segments, e.g., fans and non-fans, or men and women, are discussed.
Uitgever(s): KU Leuven, Policy in Sports and Physical Activity Research Group,
Auteur(s)
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Mariana de CarvalhoJeroen Scheerder
Filip Boen
José Pedro Sarmento
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Portugalmarketing
stadions
voetbal