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Events management
second edition
Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2006). Events management: second edition. Oxford: Elsevier Ltd..
Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:
- Introduces the key concepts of event planning and management
- Discusses the key components for staging an event, and covers the whole process from creation to evaluation
- Examines the events industry within its broader business context
- Provides an effective guide for producers of events
- Contains learning objectives and review questions to consolidate learning
Uitgever(s): Elsevier Ltd.,
Auteur(s)
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Glenn BowdinJohnny Allen
William O'Toole
Rob Harris
Ian McDonnell
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evenementenmanagement
sportevenementen