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Global sport sponsorship
Amis, J., & Cornwell, T.B. (2005). Global sport sponsorship. Oxford: Berg.
Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines.
Uitgever(s): Berg,
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John AmisT. Cornwell
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internationaalmarketing
sponsoring
sportmanagement