Strategic sports event management
an international approach
Masterman, G. (2004). Strategic sports event management: an international approach. Oxford: Elsevier.
The hosting of sports events - whether large international events, or smaller niche interest events - can have huge and long lastig impacts on the local environment, economy and industry. This book provides students and event managers in the industry with an insight into the strategic management of sportts events of all scales and nature. The framework adopted offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term.