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Sports marketing

competitive business strategies for sports

This book challenges readers to generate their own ideas for a sports product or event, develop a strategic plan, and apply what they've learned to a real-world business venture. Sports Marketing teaches readers how to research markets, analyze and interpret data, and finally design a plan to go after relevent markets. In addition, the text provides innovative structures for understanding the sports industry and a step-by-step method of developing a sponsorship program. Numerous case studies featured throughout the book give readers an inside view of sports organizations, and illustrate the vast array of issues facing sports managers today. 

Uitgever(s): Prentice-Hall,

Auteur(s)

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Christine Brooks

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Tags van dit artikel

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marketing
planning
sponsoring
sportmanagement
sportorganisaties

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