an inside look at sports marketing
Carter, D.M. (1996). Keeping score: an inside look at sports marketing. Grants Pass: The Oasis Press.
Keeping Score explores the multibillion dollar relationship between Corporate America and the sports industry. Packed with fact-filled case studies, this book reveals the strategies that work for the superstars of sports marketing. Industry consultant David M. Carter takes you behind the scenes of companies like Nike, General Motors, Anheuser-Busch, and McDonald's as they strike the deals that dramatically change the shape of professional sports.
Uitgever(s): The Oasis Press,