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The sports hero narrative: How online media create stories around athletes and influence fan perception

a study about the role and importance of narrative in creating a sports hero and the way digital media influences audiences

The goal of this thesis is to gain insight in the way media create narratives around sports athletes. In today’s world sports are multi-billion industries enjoying great success and attention. Thanks to media, sports are able to reach virtually anyone. Top performers are celebrated by fans as modern-day heroes. It is the interest of this report to see how media contribute to this otherworldly image that athletes have and how they influence the way fans perceive sports performers.

Uitgever(s): NHTV Breda University of Applied Sciences,

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The sports hero narrative: How online media create stories around athletes and influence fan perception : a study about the role and importance of narrative in creating a sports hero and the way digital media influences audiences

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Auteur(s)

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Nikola Panorov

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imago
media
scripties
topsporters

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