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Embracing the sportification of society

defining e-sports through a polymorphic view on sport

In this paper, the author argues that, regardless of whether e-sports qualify as sports, they should be examined in sport management because they are a manifestation of sportification. Sportification means to either:

• view, organize, or regulate a non-sport activity in such a way that it resembles a sport and allows a fair, pleasurable, and safe environment for individuals to compete and cooperate, and compare their performances to each other, and future and past performances; or
• add a sport component to an existing activity in order to make it more attractive to its audiences.

As the sport industry itself is embracing e-sports as a sport, scholars should embrace e-sports as a manifestation of sportification and examine their negative and positive effect on our industry.

Uitgever(s): Science Direct,

Auteur(s)

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Bob Heere

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Tags van dit artikel

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e-sport
sportmanagement

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