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From intention to participation
exploring the moderating role of a voucher-based event leveraging initiative
Potwarka, L.R., Snelgrove, R., Drewery, D., Bakhtali, J.Z., & Wood, L. (2019). From intention to participation: exploring the moderating role of a voucher-based event leveraging initiative.
The purpose of this study was to explore relationships between intentions to try a sport after watching an elite sport event and post-event participation, and explore the role exposure to a post-event leveraging initiative plays in facilitating behavior. Results demonstrate that post-event intentions were a significant positive predictor of participation. Results also demonstrate that exposure to a leveraging initiative can increase participation in a new sport.
Uitgever(s): Elsevier,
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Luke PotwarkaRyan Snelgrove
David Drewery
J.Z. Bakhtali
Laura Wood
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sportbeoefeningsportevenementen
trickle-down-effect