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Mass media to communicate public health messages in six health topic areas

a systematic review and other reviews of the evidence

Overall, the evidence is mixed but suggests that: 

• campaigns can reduce sedentary behaviour, improve sexual health and contribute to smoking cessation;
• tobacco control campaigns can be cost-effective;
• longer and more intensive campaigns are likely to be more effective;
• message design and targeting campaigns to particular population groups can be effective.

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Mass media to communicate public health messages in six health topic areas

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Auteur(s)

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Martine Stead
Kathryn Angus
Tessa Langley

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campagne
evaluatie
lichaamsbeweging
reviews

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