Visie & Beleidsplein
Selling the city
marketing approaches in public sector urban planning
Ashworth, G.J., & Voogd, H. (1990). Selling the city: marketing approaches in public sector urban planning. Londen: Belhaven Press.
As economic competition increases, cities have themselves become 'products' to be marketed aggressively in order to attract tourists, residents, commercial activities and investment. Recent successful campaigns have demonstrated the real financial value of creating positive images of cities and few urban authorities can afford to ignore the benefits a well-thought out and articulated marketing strategy can bring. This is the first book to examine the application of marketing ideas to urban planning and management, bringing together the diverse theoretical work from these two fields with practical examples and illustrations from Western Europe and North America to show how a successful marketing strategy can be conceived, planned and executed, and the results monitored. It is both a practical manual, for planners and city managers, and a reference book for students and researchers on urban affairs that focuses on and defines an important aspect of the modern city economy.
Uitgever(s): Belhaven Press,
Auteur(s)
Klik op de auteur meer artikelen te zoeken van deze auteur.
G.J. AshworthH. Voogd
Tags van dit artikel
Klik op de tag meer artikelen te zoeken met deze tag.
marketingsteden