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Case studies in sport marketing
Pitts, B.G. (1998). Case studies in sport marketing. Morgantown: Fitness Information Technology, Inc..
Enterprising, Aggresive, and Demanding. This is the business of sports as we know it today. And although there are numerous specializations in the sports industry, one aspect that can make you or break you is marketing. Each case is geared toward assisting the reader in attaining a high level of competency in critical analysis, problem identification, decision making, and solution development. The principles throughout the cases are based upon the industry segmentation model developed by Pitts, Fielding, and Miller (1994), which includes sport performance, sport production, and sport promotion.
Uitgever(s): Fitness Information Technology, Inc.,
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marketingpraktijkervaringen
sportmanagement