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Tailored communication, exercise behaviour, and personal goals

the moderated influence of motivation

This study with online questionnaire (N = 419) is focused on the relationship between type of communication (combined communication vs. group communication only) and time spent on exercising (moderate and heavy exercise) and realisation of personal goals, and the moderating influence of motivation (extrinsic vs. intrinsic). After conducting a cross sectional online survey, results showed that combined communication (both individually tailored and group communication) (M = 469.02; SD = 364.44) led to more time spent on moderate exercise behaviour than group communication only (M = 386.55; SD = 286.29), t = -2.57, p = .011. This did not go for heavy exercise behaviour. Besides, combined communication led to more realisation of personal goals (M = 5.49; SD = 2.54) than group communication only, t = -3.46, p = .001. Last, there was no effect of type of motivation (extrinsic vs. intrinsic) on the relationship between type of communication and time spent on both moderate and heavy exercise and realisation of personal goals. With the knowledge gained from this study, more effective interventions and sport programs can be designed that help women realise their personal goals. This can be done by providing tailored communication next to the general group communication given by trainers. Furthermore, this study gave more insight in the existing influence of type of communication and time spent on exercising as well as on realisation of personal goals, specifically aimed at women. Another insight, is that type of motivation did not play a role in women’s time spent on exercising and realisation of personal goals.

Uitgever(s): Universiteit van Amsterdam,

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Lisa Baesjou

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communicatie
lichaamsbeweging
motivatie
scripties
vrouwen

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